To tap into the crowdfunding base for a film, a viral video on the net is the ticket. Many careers have begun from building interest by way of the web, and selling both the movie and its participants is necessary for crowd source funding to work best. Whether "Shady Valley" will become a feature film or not is unclear, but the producers are following the right path.
Teaser trailers are a proven vehicle for business finance. Often the tremendous funding necessary for a film is not available even when the cameras are ready to roll. The teaser is the hook for big name investors to put their money into the effort. One of the reasons why name brands are seen in film is because those companies invested in the movie.
A New Investor Base
Even with a smaller budget, those looking at funding for film-makers can attract some businesses that might not be able to afford the same exposure in a major film. Rewards for the smaller investors might only be free theater passes when the film is released, but the primary reason for any donation is to aid in the completion of the project.
Based on the genre, selling schemes may be different from one film to another. In South Africa, comedies have long been the higher grossing films, so selling that genre isn't that difficult. Horror, on the other hand, requires a little more effort. The makers of "Shady Valley" have promised monster effects by The Creature Shop, which lends credibility to the film.
Internet Based Fund Raising Assistance
Finding someone to help with crowd funding for film-makers who has experience costs something on the back end, but that is often the most productive way to get the money. IndieGoGo is one platform that allows the recipient to keep any funds raised, no matter if the intended goal is reached or not. Using Kickstarter is different because the intended goal must be reached or the film-maker gets nothing. Of course, IndieGoGo receives more money for their efforts.
These are two of the biggest names in the new generation of funding for film-makers, but there are other options. The basic factors necessary to begin a crowdfunding effort for a film, based on expert advice, is to have a great video to raise interest, know who your target market is going to be, have a planned strategy to get the funds, and maintain a schedule so you can deliver on what you promise.