SA Crowdfunding Blog

Monday, 08 October 2012 12:49

Action Points for Crowdfunding Success Featured

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Crowdfunding in South Africa has the potential to empower and enable creative projects in a way previously not thought possible

Here are a few important crowdfunding tips from StartMe, the crowdfunding platform for South African Entrepreneurs and creative projects.

1. It all starts with a plan

Plan your project and be clear on what it is that you want to achieve. Set yourself a realistic funding target. Funders are not going to be funding anything that seems unplanned with a unrealistic funding target.

2. Be proud of what you are doing

Don’t ever feel, afraid or shy to ask someone to support your creative project or idea. You are certainly not begging for money. You are giving people the opportunity of being part of something creative and unique. You are also offering clear rewards for being part of your project. Show confidence in your project if you want other to believe and contribute. Share your idea wherever possible.

3. Work Together

You don't have to do it alone. If you know of someone or some organisation who can support you with creating your project on StartMe with great writing skills or perhaps through helping with your video then don’t be afraid to ask? If you want you project to be successful then you need to go all out to ensure that this happens.

4. Show Effort

Crowdfunding is not a magic solution where your project will all of sudden attract funding from thousands. Successful campaigns have sown that it takes effort from the project creator. Show those that you are hoping to impress with your project that you are committed to your project and have put the effort in. Show a prototype of your design, make a video, be innovative.

5. Learn from others

Look at what other successful campaigns have done. There are plenty of great examples on campaigns that have extremely successful and more importantly, from people who have been unsuccessful. -

6. Spread the word

If you are proud of your project then this becomes easy. Make the most of every opportunity to tell people about your project. find networking events online and of. Speak to people on Facebook and Twitter, join Pinterest and LinkedIn. Go to a local networking event in your town or suburb.

7. Share and connect online

Crowdfunding platforms have been developed to integrate with your online social networks ie. Facebook, Twitter, LinkedIn, etc. Be active on your personal page and constantly remind people about your project. Give people updates about your project and always encourage friends to share your project. Try not to sound needy.

8. Make every day count

Make sure that every day your project is running counts for you. No one said raising funds for your project was easy and it takes passion and commitment to be successful. Don't expect your project to reach its funding goal the very moment you tell the world. You need to build momentum for your project and this takes dedication. Keeping in constant contact with your audience demonstrates your determination. People appreciate this and typically more people will support your effort.

9. Say thank you

This might seem obvious, but never forget to show your appreciation. A personal message of thanks and recognition can go a long-long way.

10. Without an audience, you’ve got very little.

Without an audience you've next to nothing, so take an interest in them and get to know them. It's worth your while. Simply, ask your supporters and followers what they would find most valuable in helping fund your project. This might simply be a signed album or postcard.

11. Reward your supporters

The rewards you offer as part of your project will play a key role. Be creative here an ask yourself the question - Will this reward be enough for me to contribute R500 to someone else’s project? These are incentives for people to support your project and can be tailored for different groups of people. eg. A R50 postcard reward for a friend or a R300 signed copy of the album reward for a passionate fan.

12. A story to tell

Remember that you are replying on mostly strangers to help you fund your project. You need to find a way to connect with them. Explain to your audience what makes your project unique and share where the idea for your project came from. Everyone has a story to tell and believe it or not, people want to learn about your stories. Share your thoughts and feelings. Say why you are so passionate about this. Making that personal connection may be one of the most important elements of your campaign.

For more information on how to set up your crowdfunding campaign, check out our StartMe Handbook!
Read 2403 times Last modified on Monday, 08 October 2012 12:52

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