SA Crowdfunding Blog

Monday, 05 November 2012 00:00

Crowdfunding Success Series: Nightmare Magazine

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Nightmare Magazine is the brainchild of John Joseph Adams, already a well-known figure in the publishing world. This idea isn't a particularly new one and, in fact, it's likely to have quite a bit of appeal to those who have a nostalgic bent to their personalities. Nightmare Magazine will be a monthly publication in the style of the old pulp fiction magazines that were popular around the beginning and middle of the 20th century. Those magazines retain a very devoted following and there are some excellent examples of such publications still on the market.

As of June 8, 2012, Nightmare Magazine had reached its funding goal, and then some. The original goal was $7,500. The 407 backers who signed onto the project ended up funding a total of $9,740 for the publication of the first issue of this magazine, which was the actual purpose of the crowd funding project. Donors were given rewards in the form of discounted subscriptions.

Why it Worked?

Again, you can see a crowdfunded project that is both ambitious and conservative in its design. It's ambitious in that the project itself is intended to launch an entirely new horror genre magazine into the world. This sets it up with a natural fan base and, in fact, one of the most devoted fan bases in the world.

One of the things that have been hindering some publications in this genre and others is the fact that they tend to be rather attached to their format. Nightmare Magazine will be published in printed form but will also be available in the various formats used by eBook readers. Even if people have moved on from the printed page as a way of consuming new fiction, they'll be able to get Nightmare Magazine in an electronic format that's more appropriate for the modern world.

One of the other reasons that Nightmare Magazine ended up being successful was simply the fact that they contracted well-known authors to contribute to that first issue they were asking people to fund. Again, they're taking advantage of a fan base that already exists and utilizing that to increase their chances of being successful, something that was, no doubt, not lost on the people who contributed to the first issue.

Take Away Lesson

Nightmare Magazine is not a new idea and, in fact, has roots in some of the oldest traditions of horror fiction in the United States and the world in general. This gives it a great amount of appeal for those who miss the days when they could pick up a magazine and read stories by new and upcoming authors in their favorite genres.

Obviously, Adams had some useful knowledge of his potential funders. The types of people who would fund a project like this are likely the same types of people who would consume the end product. Offering a reward in the form of a subscription to the magazine is a nice touch.

An important lesson to take away from this particular success story is that artistic endeavors can succeed in the crowdfunding world.

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