SA Crowdfunding Blog

Monday, 17 December 2012 21:52

Marketing Your Crowdfunding Campaign Featured

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Being proactive in spreading the word about your crowdfunding campaign is essential. In fact this process is great as a taster of what creating and marketing your business will be all about. You may have the best crowdfunding campaign in the world, if no one knows about it, it will remain a secret. Creating marketing campaign both on and offline is the next step. The more you put into it the better your chances of gaining the trust and respect from potential funders will be.

As with everything, the outcome will depend on what you put into it. How far re you prepared to go to ensure you reach your funding goal? The reason why there are far more business failures than successes is the same reason there are far more unsuccessful crowdfunding campaigns in comparison with successful campaigns. It takes, planning, hard work, commitment, networking and a little bit of luck.

How committed are you to this project?

If you are prepared to do what it takes then read on.


At this point it may be useful to consider what it will take of another project that you came across to convince you to contribute. What is it that this project needs to be, say about itself, offer as rewards etc.

Let's start with getting your offline marketing in place.

OFFLINE

Create and line up your basic crowdfunding campaign marketing materials: business cards, flyers, summaries, background information

Prepare a few 30 seconds pitches, (the one for the elevator and other chance meeting opportunities), and more for all the different situations and audiences: spouse, friends, family, loan officer, potential partner, investor, team or group of investors Create all of your funding documents: teaser, executive summary, business plan, financials, put them in a nice folder Find supporters, partners, referrers (also called evangelists): people who are directly or indirectly linked to your goal. Your goal is to get the word out about your idea or launch of your new business, and to get everything together that you need to get started Talk to experts (and add them to your support team) to assess, improve, correct, and take it to the next level

This process will force you to look over your plans, and adjust to a more practical and down to earth approach, to gain support, and to create a team for support, information, networking, feedback, etc.

Online information

Create your online proposal on a platform like StartMe. Here it is importnt to thnk of the visitor to your page. What stimulates them. Videos and images are crucial. You know from using the webs that the visual impact of a website is key to attracting and keeping your attention.

Think two things here:

Attract: What should be on my page to attract the attention of someone who is browsing the site?

Retain: What information can I provide and in which format to retain the attention of someone and get them to take action?

Timing and Updating

Create all of your tools (documents, Video, images, social media accounts, etc). Once ready, implement your plan, get your campaign launched. Use all of your tools. Get the word out. Next, update every aspect of your progress with your crowdfunding campaign. Send all of your contacts updates about the progress you make. Give them information about goals reached, new developments, new information releases, etc. Carefully track your responses, organize your contacts, update them. The more 'avenues' you create to success, the more chances you have that you will succeed.

Team work

If you are a one man show, find help from volunteers or closely related associates, whether they are a spouse, a friend, a business associate.

If you have an existing company, clearly delegate and assign tasks. Include some of the networking aspects for everyone involved with and within the company, such as using social media.

JUST DON'T SIT BACK AND WAIT FOR YOUR PROJECT TO GET FUNDED. - Its not going to happen by itself.

Action plan for social media

Linkedin

join the groups that are of interest and are compatible with your search for funding. Post in those groups to make your business funding request known. Consider creating your own group. Send a message to all of your contacts inviting them to look at your crowdfunding campaign. Ask them for partnerships, or help with networking.

Twitter

Add your new project information in your profile, use some keywords that allow interested parties to find you. Send your teaser message out regularly, different wording, different aspects. Include 'more information' sources, like website, or blog, or document location; report every step that brings you closer to your goal. Network for more contacts related to your new business or project.

Facebook

Announce your project. Ask your contacts to share and network. If your teaser is written in a compelling way, your contacts will feel more open to help and share. Consider creating your own business page and network from there. Use the right keywords to attract the right visors. Definitely use this option if you don't want to network through your personal Facebook page.

Youtube

Videos are powerful media. You can present your crowdfunding campaign in person or with your team, you can 'show-and-tell' what you are presenting about. Videos have become the most powerful media in recruitment, dating, and also for investment presentations.

Pinterest

Pinterest is the Youtube of images. Share your images and network here to target mostly female contributors.

Other media

Apply the same networking principles according to their particular social media accent. Some products or services will be better presented than others with certain social media. You can find more options by searching the internet and watching your competition. Don't copy, be original, work in function of what you have

Make marketing your project and updating your network part of your routine. Its the first step in getting your dream of the ground so it will be exciting. Soon you will start seeing rewards, and surprise surprise, the harder you work the better the rewards will be.

It was our own Gary Player who said "The harder I work the luckier I get" and any successful entrepreneur will tell you that it is 100% the truth.
Read 3849 times Last modified on Monday, 17 December 2012 22:02

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