If you have a Mac or a buddy with a Mac it becomes even easier to put a video together.

Here are a few thoughts on how to go about making your video:

1) Know Your Audience
Who exactly are you aiming your video at, what do they have in common, what type of tone will appeal to them? Your video will be much more successful if you can successfully relate it to your target audience.

2) Be Human
Show your human side. Too often, crowdfunding campaigns hide behind logos and images. The old adage that people buy from people is as relevant now as it has ever been. Tell the viewers who you are and why exactly they should be buying into your idea.

3) Tell a great story
Stories have the ability to engage and inspire. What is the story behind your campaign.

4. Pay Attention to Quality
You don’t have to have a blockbuster budget to make a good video, But remember that viewers will see the video s a reflection of you and your product. Pay attention to the audio quality and lighting. Creating a good quality video will help it stand out from the crowd of poor quality that plagues the web.

5. Optimize Your Videos
Much like you optimize your website for search engines, you need to optimize your web video for the hosting service it’s on. This includes using a good title as well as tagging it with the appropriate keywords and choosing a good thumbnail. Hosting services like Youtube and Vimeo offer these customization options built-in.

6. Get your timing right.
Website visitors are an impatient bunch. Aim to make a vide not to much longer than 1 minute. If you have more to say, rather make a second video which people could view to understand your product, music or idea further.

7. Add a Call to Action
Your video, like the rest of your web presence, is an effort to market your products or services. The video should create a need in your viewers and allow them to fulfil that need with a link. Tell the viewers what you want them to do once the video is complete.

Don’t forget to test your video out on a few friends.

Lastly once your video is complete and you have loaded it to your campaign, make sure you market it to every source available to you, from social networks, to using email.