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Monday, 02 April 2012 00:00

Film Funding through Crowdfunding in South Africa

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Films, like other forms of art, are all about unleashing your creativity. Unfortunately, films are some of the costliest forms of art to make. Not only is the equipment required costly, but the skilled people required for the job charge a significant amount too. If you settle for a lower budget, the resultant film is of a clearly low standard too, and that hampers the impact of that film. In the last few years films using crowdfunding has become a big trend.

Therefore, if you are looking to make a film, you can be rest assured that it will not be easy to secure funds. Several aspiring filmmakers will agree that is very difficult to get funds for a project. Big producers are not very open to experimentation because of the high costs involved in making a film. If the film fails to make an impression on its audience, then the producers lose their money. From a purely monetary point of view, what they are doing is right, but artists need to be able to showcase their talents, and filmmakers are no different.

Crowdfunding as a viable option

As explained above, it is difficult to get funds from a single big producer or just a few of them. They are wary about the risks involved in funding a new filmmaker, and would rarely trust them. However, there is another way to get the necessary funding for your film without compromising on the quality and your vision: crowd funding.

For those who are not aware, crowd funding is a process of collecting contributions from different people across the course of the internet. This is possible through websites that specifically cater to arts-driver projects. The process of crowd funding is especially used for getting enough money for small experimental projects that are solely driven by the filmmaker’s passion. Obviously, such projects are not very easy to finance through private investment.

How to succeed in crowdfunding

Crowdfunding works just as simply as the explanation given above. As a filmmaker, you need to attract the attention of people and gather enough donations and contributions from all of them until you get the necessary amount for the film. However, this is easier said than done. Getting the necessary amount can take some time and lots of networking, and it is not easy to convince people to part ways with their money. In the case of websites, you generally have to get the necessary amount of funding within a specific period of time.

If you are looking to get your film financed through crowdfunding, the first thing you should do is build up your network of contacts. Social media websites like Facebook and Twitter can play a huge role in the process of communicating and connecting to your friends, family, and contacts, and spreading your idea. You can then get them to contribute a small amount for your project or you can ask them to spread the message further to people who might be interested.

Problems with crowdfunding

One of the most significant problems of crowdfunding is the risk of having your idea stolen while you spread the word about it to your contacts. The chances of this happening are less when you approach a professional website for crowd funding or if you keep your network contact closed. Of course, in the latter case, you also get the disadvantage of getting the help of only a few people. Despite the problems involved in crowdfunding, it must be noted that this process is one of the most suitable methods of getting capital. As a new filmmaker, you need to ensure that you retain complete artistic control over your project and test your full potential, and crowdfunding gives you that freedom. It is for this reason that a growing number of filmmakers in South Africa are taking crowdfunding seriously.

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