SA Crowdfunding Blog

Monday, 08 October 2012 12:49

Action Points for Crowdfunding Success

Crowdfunding in South Africa has the potential to empower and enable creative projects in a way previously not thought possible

Here are a few important crowdfunding tips from StartMe, the crowdfunding platform for South African Entrepreneurs and creative projects.

1. It all starts with a plan

Plan your project and be clear on what it is that you want to achieve. Set yourself a realistic funding target. Funders are not going to be funding anything that seems unplanned with a unrealistic funding target.

2. Be proud of what you are doing

Don’t ever feel, afraid or shy to ask someone to support your creative project or idea. You are certainly not begging for money. You are giving people the opportunity of being part of something creative and unique. You are also offering clear rewards for being part of your project. Show confidence in your project if you want other to believe and contribute. Share your idea wherever possible.

3. Work Together

You don't have to do it alone. If you know of someone or some organisation who can support you with creating your project on StartMe with great writing skills or perhaps through helping with your video then don’t be afraid to ask? If you want you project to be successful then you need to go all out to ensure that this happens.

4. Show Effort

Crowdfunding is not a magic solution where your project will all of sudden attract funding from thousands. Successful campaigns have sown that it takes effort from the project creator. Show those that you are hoping to impress with your project that you are committed to your project and have put the effort in. Show a prototype of your design, make a video, be innovative.

Published in SA Crowd Funding Blog
Wednesday, 06 June 2012 04:48

Tips for a Successful Crowdfunding Campaign

With so much talk about crowdfunding, you might think it would be a simple task to fulfill capital needs with ease, but there are many campaigns that don't bring in the returns necessary to get some projects off the drawing table. There are many reasons why a crowdfund is successful or not, making it important to plan well before you attempt one. Here are some tips for a successful crowdfunding campaign that will help you meet your funding goals.

An unsuccessful bid for funding can be harmful in multiple ways. Aside from not getting the funds you need, your stock can go down so that any future efforts to seek a crowdfund will suffer because of the failure of the first. Again, planning is what makes the difference, and the results will matter when future funding is needed.

Some important things you should know about how to successfully fund with a crowd source campaign are:

1. Tips for a Successful Crowdfunding Campaign - Learn How to Pitch Your Project

Some people say they just can't sell anything. If that is the case with you, find another way to get working capital because a crowdfund is all about salesmanship. Presentation is everything, especially at the beginning of a fundraiser. You might ask some of your friends (your first line of support) how they would present the facts and weigh the merit of each answer. Get ideas from anyone you feel has good reasoning skills.

Published in SA Crowd Funding Blog

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