SA Crowdfunding Blog

Monday, 05 November 2012 00:00

Crowdfunding Success Series: Window Farms

Window farming is a relatively new idea. It taps into the spirit of environmentalism and people's interest in eating healthier, more natural foods. A window farm is exactly what the name implies. It's a way of growing food right in your window. Window Farms the company produces devices that are designed to make window farming very easy.

Window Farms started out with a goal of $50,000. They ended up receiving over $250,000 from crowd funding.

Why It Worked

Published in SA Crowd Funding Blog
Monday, 05 November 2012 00:00

Crowdfunding Success Series: Wasteland 2

Wasteland 2, not too surprisingly, is a sequel to the video game Wasteland. The original is a very old game, dating back to 1988, when it was published by Electronic Arts. The videogame falls under the role-playing game category, one of the most popular videogame types in the world.

The man who served as the executive producer for the original Wasteland, Brian Fargo, owned the rights to the game, and decided to make it into a franchise. He started soliciting donations on Kickstarter to the tune of $900,000. In the end, he raised $2,933,252 to develop the Wasteland 2 project.

Part of the success story has to do with how the developers of Wasteland 2 decided to reward those who sent donations into the project. Wasteland 2 pledged to give five percent of the profits that they made back to Kickstarter. In addition to this, people who offered different levels of donations received different awards for doing so, giving people an immediate gratification incentive to participate in developing this project.

Why Did This Work?

Published in SA Crowd Funding Blog
Having the Olympics come to town is a big deal for any city. Jon Pack and Gary Hustwit want to get beyond the advertising, however, and to give people a deeper insight into what having the Olympics come to your city actually means. Their project involves going around and taking pictures of cities that have hosted the Olympics in the past and seeing how they look long after the games have ended, the medals have been handed out and the world turns its attention to the next Olympic Games.

The total project goal was set at $45,000. By the time funding ended in the summer of 2012, the pair had netted $66,162 to complete the project.

The project is an ambitious one. The book is designed to be approximately 200 pages in length and is slated for publication in March of 2013. There will be digital copies of the books distributed, as well, in limited numbers. The project will take the photographers around the world to photograph former Olympic sites.

Why It Worked
Published in SA Crowd Funding Blog
Righteous is a UK-based salad dressing company that successfully crowdfunded their advertising campaign using The company produces salad dressings that are all natural and that are highly regarded for their quality. The founder of the business, Gem Misa, wanted to expand their sales overseas and to, of course, get the product into new markets.

In the end, the company managed to get £75,000 toward the effort, with 15% equity offered over the course of a month. The company's investment graph shows steadily increasing interest over the period that they were seeking funding, owing to several different factors. The total funding project was slated for 40 days and funding was completed in February of 2012.

Why It Worked
Published in SA Crowd Funding Blog
Monday, 05 November 2012 00:00

Crowdfunding Success Series: Penny Arcade

Penny Arcade is an Internet comic site that used crowdfunding to improve what it offers to its visitors. Like many other sites on the Internet, Penny Arcade had to convert to an advertiser funded model, which the creators were not quite happy with. Advertisements, though they can bring in good revenue, take away from what a site has to offer by cluttering the site up, distracting visitors and, in some cases, visitors actually end up resenting the advertisements. Further, when a site is funded by advertisements, it makes it difficult for the creators to allow people to create apps and other ways that people can interact with the site, as they may lose advertising revenue.

Penny Arcade wanted to change the way it works. To that end, they started a crowd funding project with a goal of $250,000 so that they could convert to an advertisement free site. In the end, they brought in $528,144 off the Kickstarter site.

The company set up funding goals that were somewhat like videogame goals in the way that they were arranged. At each assigned increment, a new feature was unlocked. For example, at the $900,000 funding level, the company released its work under the Creative Commons license. At the $999,999 level, Penny Arcade when online ad free. There are other goals that lie ahead, though they are tantalizingly listed with "???" on the project's page.

Published in SA Crowd Funding Blog
Nightmare Magazine is the brainchild of John Joseph Adams, already a well-known figure in the publishing world. This idea isn't a particularly new one and, in fact, it's likely to have quite a bit of appeal to those who have a nostalgic bent to their personalities. Nightmare Magazine will be a monthly publication in the style of the old pulp fiction magazines that were popular around the beginning and middle of the 20th century. Those magazines retain a very devoted following and there are some excellent examples of such publications still on the market.

As of June 8, 2012, Nightmare Magazine had reached its funding goal, and then some. The original goal was $7,500. The 407 backers who signed onto the project ended up funding a total of $9,740 for the publication of the first issue of this magazine, which was the actual purpose of the crowd funding project. Donors were given rewards in the form of discounted subscriptions.

Why it Worked?

Again, you can see a crowdfunded project that is both ambitious and conservative in its design. It's ambitious in that the project itself is intended to launch an entirely new horror genre magazine into the world. This sets it up with a natural fan base and, in fact, one of the most devoted fan bases in the world.

One of the things that have been hindering some publications in this genre and others is the fact that they tend to be rather attached to their format. Nightmare Magazine will be published in printed form but will also be available in the various formats used by eBook readers. Even if people have moved on from the printed page as a way of consuming new fiction, they'll be able to get Nightmare Magazine in an electronic format that's more appropriate for the modern world.

Published in SA Crowd Funding Blog
Monday, 05 November 2012 00:00

Crowdfunding Success Series: LunaTik

LunaTik is a project that started on Kickstarter with a relatively simple, but really quite brilliant, idea. The project involved marketing products that allowed people to turn their iPod Nano devices into watches. Not only did this project utilize a product that was already on the market – and very popular – it also combined that product with an already well-known product – wristwatches – to create something new and that has a natural, built in fan base.

The iPod Nano, of course, is renowned for its small size and its versatile capabilities as an entertainment device. There was already a demand for a product such as what LunaTik offers. Because of that, this is one of the biggest success stories to come out of the crowdfunding world.
Published in SA Crowd Funding Blog
Karen Klein isn't your typical crowdfunding success story. There's no product involved in the story and there's no entrepreneur trying to take the world by storm with their new idea. Karen Klein is a bus monitor near Rochester, New York. Her story managed to touch many people when it was distributed as a viral video.

In the viral video in question, Klein is harassed, bullied, berated and outright insulted by some of the students on the bus that she monitors. At the time that the video was made, she was in her late 60s. The idea that this woman had to put up with this sort of harassment from students for a paltry bus monitor's wage enraged people and made them want to do something. On the site, people got together with a simple idea: let's send Karen Klein on vacation. Given what goes on in the video, she could certainly use one.

There was no stated goal with this funding project, but her annual salary of $15,506 gives something of a metric. By the time this campaign had finished, people in 80 different nations had contributed over $640,000 to send Karen Klein and nine of her friends or family to Disneyland for a much-needed vacation.
Published in SA Crowd Funding Blog

Featured Projects

Free copy for every StartMe! member


Help is at hand!

Do you need help logging in?

Want to add a new project?

Want to delete a project?

None of the above - get in touch This email address is being protected from spambots. You need JavaScript enabled to view it.