With one of the recent projects on StartMe coming from a story writer, its useful to remember the variety of entrepreneurs we get here. Crowd funding can be applied to almost any venture, and the arts are a prime area of need for business finance options. Funding for film-makers is not a new idea by any means, but it hasn't been used in South Africa that much. In June of 2011, Tyron Janse van Vuuren and others began a crowdfunding effort to raise R100,000 for a three-minute video that would raise awareness for the movie script he had written.
"Shady Valley" is one of the first funding for film-makers attempts in South Africa. The comedy-horror spoof concerns a teen who kills phony demons with his own version of karate. The crowdfunding effort received the capital necessary for the promotional video, making the next test the funding for film-makers necessary to make the film itself.
Investor Funding is Nothing New
Producers have been playing the part of crowdfunding for many years, but using the internet to reach the smaller investor is a relatively new way to finance film. A well-known producer or director can attract investments from both personal and business perspectives, and name recognition also entices the large movie studios to get on board, but the first time film-maker has a difficult time receiving any attention.
Films, like other forms of art, are all about unleashing your creativity. Unfortunately, films are some of the costliest forms of art to make. Not only is the equipment required costly, but the skilled people required for the job charge a significant amount too. If you settle for a lower budget, the resultant film is of a clearly low standard too, and that hampers the impact of that film. In the last few years films using crowdfunding has become a big trend.
Therefore, if you are looking to make a film, you can be rest assured that it will not be easy to secure funds. Several aspiring filmmakers will agree that is very difficult to get funds for a project. Big producers are not very open to experimentation because of the high costs involved in making a film. If the film fails to make an impression on its audience, then the producers lose their money. From a purely monetary point of view, what they are doing is right, but artists need to be able to showcase their talents, and filmmakers are no different.
Crowdfunding as a viable option