SA Crowdfunding Blog

We have recently asked a number of our successfully funded crowdfunding campaigners to comment on what they thought made their campaigns work while so many others don’t. Around 10% of the campaigns on StartMe gets funded successfully so far so needless to say we were very interested to hear more about what these guys did to be in the top 10% of campaigns.

We got a range of different answers, its needless to say. Many of them agreed that apart from putting allot of work into their campaigns, they made sure that people they knew started donating early. Nearly all of those interviewed said that showing early momentum was key. But not only early momentum surely? So what else then we asked. These are some of the key points that they mentioned

What is exciting about your project. Find a way to get someone to take the time to look at your project for starters. You need to make your project relevant to THEM. You may have a real passion for your business or project, but others probably don’t. At least, not initially. So go and get them hooked by offering benefits or rewards something new, something desirable, something fun. Crowd-funding has really locked into this idea.

Introduce a sense of humour. Raising funds for your business or project is serious business. Yes of course you want to show your serious side, but also be entertaining.

Make sure you ask. Be brave, be bold, be unapologetic. Don’t offer an easy way out, offer something in return. The amount most commonly donated is R200 - R500 on www.StartMe.co.za. People tend not to go for the smallest amounts.

Make it easy for other people to spread the word. For crowdfunding, getting people to get other people onto your project is key. So provide them with resources that they will be excited to share. Get posting, tweeting, emailing—the lot.

Published in SA Crowd Funding Blog
So why exactly did Seth Godin, the world’s most well-known marketer use crowdfunding for his latest book? That's the questions many are asking. And how did he manage to raise more than his $40,000 in just 3 hours?

Two separate questions really as the one are related to the benefits of crowdfunding and the other, well obviously, what can your crowdfunding campaign learn from him?

Lets first look at, apart from the money itself, how else we benefit from crowdfunding. Three of the most obvious benefits to crowdfunders are:

First of all it clearly helps you to understand how much demand there is for your idea. The more advanced your product is in its development the more accurate this feedback really becomes. By taking your offering directly to consumers through a crowdfunding platform, you have the opportunity to get feedback and learn what people think about your product. A great market validation opportunity really.

Secondly it helps you to test your marketing and get the message out there about your product or brand. If the world’s best marketers are now using crowdfunding to market their products then who are to argue? A Crowdfunding campaign is a real marketing opportunity for your business. Entrepreneurs are encouraged to use their campaign as a platform to post an unlimited amount of information about their project — this can include anything you think your audience would find relevant, including commercials, team pictures, and press mentions. SatrtMe provides logos and widgets that can be easily embedded into your website, blogs, and emails to drive traffic to your project.

Published in SA Crowd Funding Blog
Monday, 08 October 2012 12:49

Action Points for Crowdfunding Success

Crowdfunding in South Africa has the potential to empower and enable creative projects in a way previously not thought possible

Here are a few important crowdfunding tips from StartMe, the crowdfunding platform for South African Entrepreneurs and creative projects.

1. It all starts with a plan

Plan your project and be clear on what it is that you want to achieve. Set yourself a realistic funding target. Funders are not going to be funding anything that seems unplanned with a unrealistic funding target.

2. Be proud of what you are doing

Don’t ever feel, afraid or shy to ask someone to support your creative project or idea. You are certainly not begging for money. You are giving people the opportunity of being part of something creative and unique. You are also offering clear rewards for being part of your project. Show confidence in your project if you want other to believe and contribute. Share your idea wherever possible.

3. Work Together

You don't have to do it alone. If you know of someone or some organisation who can support you with creating your project on StartMe with great writing skills or perhaps through helping with your video then don’t be afraid to ask? If you want you project to be successful then you need to go all out to ensure that this happens.

4. Show Effort

Crowdfunding is not a magic solution where your project will all of sudden attract funding from thousands. Successful campaigns have sown that it takes effort from the project creator. Show those that you are hoping to impress with your project that you are committed to your project and have put the effort in. Show a prototype of your design, make a video, be innovative.

Published in SA Crowd Funding Blog
Tuesday, 14 August 2012 11:06

Tips on listing your project on StartMe

As crowdfunding takes South Africa by storm we will see many artists, entrepreneurs and community projects finally raise that money needed to get these great projects of the ground. We will also unfortunately see many fail in reaching the funding targets they set. To make sure you give yourself and your project the best possible chance to succeed, have a look at this Info graphic and follow the easy steps outlined here for you.

 

Start Your Project

Published in SA Crowd Funding Blog

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