SA Crowdfunding Blog

We have recently asked a number of our successfully funded crowdfunding campaigners to comment on what they thought made their campaigns work while so many others don’t. Around 10% of the campaigns on StartMe gets funded successfully so far so needless to say we were very interested to hear more about what these guys did to be in the top 10% of campaigns.

We got a range of different answers, its needless to say. Many of them agreed that apart from putting allot of work into their campaigns, they made sure that people they knew started donating early. Nearly all of those interviewed said that showing early momentum was key. But not only early momentum surely? So what else then we asked. These are some of the key points that they mentioned

What is exciting about your project. Find a way to get someone to take the time to look at your project for starters. You need to make your project relevant to THEM. You may have a real passion for your business or project, but others probably don’t. At least, not initially. So go and get them hooked by offering benefits or rewards something new, something desirable, something fun. Crowd-funding has really locked into this idea.

Introduce a sense of humour. Raising funds for your business or project is serious business. Yes of course you want to show your serious side, but also be entertaining.

Make sure you ask. Be brave, be bold, be unapologetic. Don’t offer an easy way out, offer something in return. The amount most commonly donated is R200 - R500 on www.StartMe.co.za. People tend not to go for the smallest amounts.

Make it easy for other people to spread the word. For crowdfunding, getting people to get other people onto your project is key. So provide them with resources that they will be excited to share. Get posting, tweeting, emailing—the lot.

Published in SA Crowd Funding Blog

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