Monday, 04 February 2013 15:01

Enhance Your Crowdfunding Campaign by Adding Video

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Creating an interesting video is a great way to introduce your crowdfunding campaign to the world, it’s very marketable and adding a bit of music can really inspire potential contributors to support your project. Let’s face it, you are really in competition with those on StartMe to attract the attention and contributions of visitors.

So where do you begin?

That’s a good question. Creating a video is not as difficult as you may think it is. There are so many resources available. Here is a look at 5 tools that can help you create dynamic videos to represent you:

CamStudio – This free program is a great screen capture program that will record your viewing area. Videos when complete can be uploaded easily to YouTube and embedded on your site.

Animoto – This free and easy to use video program allows you to use still images, text, video clips and music to create a custom video that represents you. Don’t worry about not being able to create a video because if you can create a slideshow then you can use Animoto with no problem. The free program limits you to a 30 second video.

Masher – This free tool allows you to create videos easily. They offer a lot of content that you can use or you can upload your own. Add text easily. It’s just that simple. When you’re finished get ready to share your video with the world.

One True Media – This is an easy to use online program where you can easily create slideshows and videos. Audio effects and video transitions make this a great program. Plus you can easily upload videos to your social media outlets.

Photobucket– This free program allows you to combine video clips, photos and more to create videos easily. Want to share it with your fans on social media? You can do that easily.

If you have a Mac or a buddy with a Mac it becomes even easier to put a video together.

Here are a few thoughts on how to go about making your video:

1) Know Your Audience
Who exactly are you aiming your video at, what do they have in common, what type of tone will appeal to them? Your video will be much more successful if you can successfully relate it to your target audience.

2) Be Human
Show your human side. Too often, crowdfunding campaigns hide behind logos and images. The old adage that people buy from people is as relevant now as it has ever been. Tell the viewers who you are and why exactly they should be buying into your idea.

3) Tell a great story
Stories have the ability to engage and inspire. What is the story behind your campaign.

4. Pay Attention to Quality
You don’t have to have a blockbuster budget to make a good video, But remember that viewers will see the video s a reflection of you and your product. Pay attention to the audio quality and lighting. Creating a good quality video will help it stand out from the crowd of poor quality that plagues the web.

5. Optimize Your Videos
Much like you optimize your website for search engines, you need to optimize your web video for the hosting service it’s on. This includes using a good title as well as tagging it with the appropriate keywords and choosing a good thumbnail. Hosting services like Youtube and Vimeo offer these customization options built-in.

6. Get your timing right.
Website visitors are an impatient bunch. Aim to make a vide not to much longer than 1 minute. If you have more to say, rather make a second video which people could view to understand your product, music or idea further.

7. Add a Call to Action
Your video, like the rest of your web presence, is an effort to market your products or services. The video should create a need in your viewers and allow them to fulfil that need with a link. Tell the viewers what you want them to do once the video is complete.

Don’t forget to test your video out on a few friends.

Lastly once your video is complete and you have loaded it to your campaign, make sure you market it to every source available to you, from social networks, to using email.
Read 8884 times Last modified on Monday, 04 February 2013 15:05
Ben

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