Monday, 04 February 2013 15:05

Get Money Flowing to Your Crowdfunding Campaign

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So you have taken the plunge and added your crowdfunding project to StartMe. You've come up with a few great prizes, added video and images to your project and even thought carefully about the wording of your campaign. You now start waiting for the contributions to start flooding in and nothing happens. You’ve checked the campaign quite a few times and its definitely live there on the website, so what is the holdup? Why didn’t yours make it when you’ve heard people making thousands of Rands in their campaigns?

The truth is that it takes time and dedication, but more importantly, strategic planning to have a successful campaign.

To get you started, here are 5 key tips to get the money flowing in your crowdfunding campaign:

1. Build a dedicated fan base beforehand

I want you to be real with me: every time you speak to your fans via social media or your newsletter, is your dialogue consistently, “Retweet this,” “Buy this,” “Come to my show,” “Support me here,”? Me, me, me. - Make sure you are engaging with your fan base not just asking asking asking.

Few relationships based on take, take, take from one party ever succeed.

The key ingredient to a successful crowdfunding campaign is having a dedicated bunch of fans that will truly promote anything you’re doing — we’ve seen that happen in the recent Arch Reactor project. But if you think you can start building your mailing list the day before you launch your project, you’re wrong.

You need to build your list months before your campaign can really take off! With a dedicated fan base, you can create a buzz about your upcoming project and have a better chance of making it go viral.

2. Show some emotion

This project is your life, your art, your passion! Do your fans know this? Have you explained how much this means to you and the greater mission you have for your music or business? Do people know how serious you are abouth this and how much it really means to you?

People are more motivated to support causes that have a greater mission. It’s important to connect with your fans because they will get behind your project when they see the REAL you.

3. Help your supporters

Make it easy for your supporters to share your campaign? Compose easy social media posts for them or provide shortened links to your campaign?

Your fans get a million bits of info thrown at them a day — as much as they love your stuff, I hate to break it to you, they love other people’s stuff too.

Tip: Make your campaign easily shareable by creating tweets, Facebook posts, links, etc. and attach them to your campaign and all your auto responders. Not only will your fan base grow, but so will your contributions.

4. Learn from the those who has seen success.

Have you looked at the successful campaigns of on Startme and our series on Crowdfunding tips. Have you asked anyone with successful campaigns for feedback on yours, asked them to be a part of your video or help spread the word?

Just like you offer gifts to your fans, approach a successful campaigner and exchange something valuable.

5. Connect with the media and opinion influencers

Crowdfunding is a hot topic right now. Radio and newspaper interviews may be easier to achieve. Once again, make sure you are telling a great story about yourself and your campaign.

Tip: Start by taking a look at what’s unique about your campaign, how can you position it as something that would be attractive to an influencer? Who are your fans? What’s your demographic? Think what’s juicy about your goods and promote it!

Although creating a campaign can be a lot of work, if you get creative, do a little research, and have a plan, it will be worth it in the end when you have the money for your project and more to invest in your career! Anything worth having is worth working for. Don’t forget this: there is a human behind every donation. Treat your audience with value and you’ll get even more in return. Ok, get out there and start planning.

Its important to commit 100% to your campaign. Don’t take the strategy of - let me see how this works, maybe people will start giving me money. - This type of an approach is likely to lead to nothing at all. Commit fully, do your best, shout it from the roof tops, talk to anyone who will listen - ad keep on improving your campaign until it works.
Read 12359 times Last modified on Monday, 04 February 2013 15:42
Ben

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